I still remember the first time someone asked me, “So… do you keep all your pieces in stock?”
I froze. My cheeks got hot. I mumbled something vague about “limited runs” because I was afraid that if I said no, everything is made to order, they’d think I wasn’t a “real” fashion brand.

At the time, I equated success with big warehouses, racks of clothing, and the kind of glossy production numbers I’d seen in magazines. The truth felt small in comparison: I was sketching, cutting, and sewing each piece myself. I worried that if people knew that, they wouldn’t take me seriously.

But even in those early days, I knew what I didn’t want. I didn’t want my designs shipped off to some offshore factory where I’d have no say in the process. I didn’t want piles of unsold clothing sitting in boxes, destined for clearance sales or worse, a landfill.

Why Made-to-Order Matters

What I did want was to be part of it all—the measuring, the cutting, the sound of the sewing machine turning a dream into something real. I wanted the kind of intimacy with my work that’s impossible to achieve in mass production.

It’s taken me years to realize that this isn’t something to hide—it’s the heart of my brand. Made-to-order means every piece is crafted with intention and care, created specifically for the person who will wear it. There’s no waste, no overproduction, no compromising.

The Shift to Slow, Intentional Fashion

This process is slower, yes, but it’s also deeply meaningful. It’s sustainable. It’s personal. And I believe it’s where fashion is heading—a future where quality, craft, and connection matter more than speed or volume.

Now, when someone asks if I have clothing “in stock,” I smile and tell them the truth:
No. We make your piece when you order it—just for you.

Every order is a collaboration between us. You trust me with your wait, and I pour my care and creativity into making sure that wait is worth it.

The Future of Fashion Is Personal

The made-to-order process may not be the fastest way to run a clothing brand, but it’s the truest reflection of what I set out to build—a brand that doesn’t compromise on integrity, creativity, or connection.

Join the Slow Fashion Movement

If you’ve ever wanted your clothing to feel personal, intentional, and crafted just for you, this is your invitation. Our best-selling pieces—like the Viva La Femme tee, Aly Top, and Simone Top—are made to order with the same love and care that started this journey.
Explore the collection →